James runs the Glasgow area as well as the nearby PA postcodes. He lives in Langbank with his wife Joan and their 4 year old son Elliot.

James also has 3 Dobermann dogs and a miniature pinscher that he shows at championship dog shows. Working for Sweets for Life gives him that element of flexibility to travel up and down the country to the various dog shows throughout the year.

James previously came from a senior sales management background and was Head of Sales for the Service Innovation Group on the SKY TV account. As a parent himself, he finds it extremely rewarding to be able to give something back to Barnardo's children's charity.